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OverviewSaguaro Coffee Co. · Sep 12 – Oct 11, 2026 · vs. previous 30 days
Sample dashboard7D30D90D12MShare report
Website visitors
48,21018.4% vs prior
Leads
1,28432.1% vs prior
Revenue attributed
$86,42024.7% vs prior
Conversion rate
2.66%0.4 pts vs prior
Revenue from marketingDaily revenue from tracked orders and booked leads
This periodPrevious
Thu, Oct 2
$3,840
“Fall roasts” email sent
Revenue by channelLast-click attribution
Organic search$32.8k38%
Email$20.7k24%
Paid social$13.8k16%
Google Ads$11.2k13%
Referral$7.9k9%
Top pages
View allPageVisitorsConv.Revenue
/shop/fall-roasts9,8424.8%$18,240
/subscriptions6,3156.1%$15,960
/blog/cold-brew-at-home5,9041.9%$4,310
/locations/roosevelt-row4,2773.2%$6,880
New leads
LiveMR
Maya RodriguezWholesale inquiry · Organic
4mJT
Jordan TateCatering quote · Email
22mAK
Aiko KimuraOffice subscription · Paid social
1hDB
Devon BrooksEvent booking · Google Ads
2h9:41
Tue, Oct 13Sample dataToday
DM7
Follow-ups
3
New leads
$41k
Closing
Hot leadScore 92
MV
Marisol VegaPool + spa · Scottsdale
$68.4kOpened your quote 3× in the last hour
CallTextEmail
Follow-ups1 of 7 done
PRPriya RamanSend deck material samplesDone
TOTrent OkaforQuote follow-up · opened 2×11:30
JPJonah PierceBook site visit for spa install1:00
LNLuis & Mai NguyenAsk for a Google review3:15
TodayLeadsPipelineInbox
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Patio’s open — 2-for-1 cold brew before 9am, weekdays at Roosevelt RowGet directions
SaguaroCOFFEE CO.
MenuBeans & GearLocationsWholesaleOur Story
2Order ahead
Small-batch roasted every Tuesday in Phoenix
Good coffee, roasted under the desert sun.
Single-origin beans from our Grand Ave roastery. Order ahead and skip the line at any of our three Phoenix cafés.
Order ahead View the menu
4.9 · 2,140 reviewsOpen today 6am – 7pm
NEW THIS MONTHPrickly Pear Cold Brew$6.25
Pickup ready · Roosevelt Row · 6 min
Fan favoritesSee the full menu
SeasonalPrickly Pear Cold BrewCactus fruit · citrus$6.25
Honey Lavender LatteLocal honey · oat milk$5.75
Sonoran Sunrise BeansEthiopia · peach · 12 oz$19.00
Staff pickMesquite MochaDark chocolate · sea salt$5.95
THE MENU
Brewed to order, all day long.
All dayBreakfastKidsSeasonal
Espresso bar
Espresso$3.50
Sonoran Sunrise, double shotCortado$4.25
Equal parts espresso + steamed milkSaguaro LatteSignature$5.50
House vanilla, canela, oat milkHorchata Latte$5.75
Rice milk, cinnamon, espressoMesquite Mocha$5.95
Dark chocolate, smoked sea saltCafé de olla$4.50
Piloncillo, orange peel, cinnamonSlow bar & cold
Pour-over of the dayToday$5.00
Today: Ethiopia Guji, peach + jasmineCold brew$4.75
Steeped 18 hours, served over big icePrickly Pear Cold Brew$6.25
Cactus fruit, lime, cold foamNitro cold brew$5.25
On tap, silky + naturally sweetEspresso tonic$5.50
Fever-tree tonic, grapefruit twistIced honey lavender$5.75
Local mesquite honey, oat milkFrom the bakery
Concha$3.75
Baked fresh at 5am by Panadería LuzGreen chile cheddar scone$4.50
Hatch chile, aged white cheddarPrickly pear morning bunNew$4.95
Laminated dough, pink sugarBreakfast burrito$8.50
Egg, potato, chorizo or soyrizoAvocado toast$9.00
Sourdough, cotija, chili crispMesquite cookie$3.25
Gluten-free, brown butter Oat, almond and whole milk at no extra charge · Decaf available on every drinkDownload the full menu (PDF)
Roasted every TuesdayBrewed fresh dailyFree Valley delivery over $35Six origins, traded directOpen at 6amRoasted every TuesdayBrewed fresh dailyFree Valley delivery over $35Six origins, traded directOpen at 6am
Roasting now · Batch #418
OUR ROASTERY
Small batches. Big Arizona sky.
Marisol and Ben Ortega started roasting in a Grand Ave garage in 2019. Today we still roast every bean by hand in 12-kilo batches, buy direct from six farms we’ve visited, and get it from roaster to cup in under 48 hours.
6direct-trade farms
312 lbroasted every week
48 hrroaster to cup
ORDER AHEAD
Skip the line in three taps.
1Pick your drinkCustomize milk, size and sweetness — we remember your usual.
2Choose a café + timeASAP or schedule it for when you’ll be passing by.
3Grab it from the shelfYour name, your cup, still hot. No waiting at the register.
Your order Pickup at Roosevelt Row#A-214
Saguaro Latte16 oz · oat milk · extra shot$6.25
ConchaVanilla · warmed$3.75
PickupASAP7:458:008:15
Placed Brewing Ready
Total $10.00Pay with saved card
Your latte is on the pickup shelfnow
SAGUARO REWARDS3 more for a free drink
REVIEWS
Phoenix keeps coming back.
4.92,140 Google reviews
“Best cortado in the Valley, and the patio at sunrise is unreal. I bring every out-of-town friend here.”
AMAlyssa M.Roosevelt Row“I order ahead every morning on the way to work. It’s on the shelf with my name on it when I walk in.”
DTDevon T.Arcadia“Their Sonoran Sunrise beans made me give up grocery-store coffee for good. Subscription is so easy.”
PKPriya K.TempeTHIS MONTHEvents at the café
OCT24Latte art throwdownThu 7pm · free entry
NOV02Home brewing classSat 10am · $25 · beans incl.
Wholesale & officesBeans, training + gear for 40+ Valley cafés.Request samples
VISIT US
Three cafés across the Valley.
Roosevelt RowN 5th St & Roosevelt · 6am – 7pm daily Open now
Arcadia44th St & Indian School Rd · 6am – 5pm daily Open now
TempeMill Ave & University Dr · 6am – 9pm · late on Fridays Open now
Directions
Get first dibs on new roasts.One email a month. Seasonal drops, events and a birthday drink on us.marisol.fan@email.comSubscribe Subscribed
Saguaro Coffee Co.Roastery & office · Grand Ave, Phoenix, Arizona · hello@saguarocoffee.co
VISITRoosevelt RowArcadiaTempeHours & parking
SHOPWhole beansSubscriptionsBrewing gearGift cards
COMPANYOur storyWholesaleCareersContact
© 2026 Saguaro Coffee Co. · Roasted in Phoenix, ArizonaPrivacyAccessibilityTerms
Website — brings people in and turns them into leads.
Sonoran PoolsSales CRM
Search leads…⌘K
DashboardLeads12PipelineInbox4CalendarReportsAutomations
Saved views
Hot this weekQuotes not openedSpring 2027 builds
6 automations running
Instant reply, quote reminders and review requests are on.
DM
Dana MoralesSales lead
Good morning, DanaTuesday, October 13 · 7 follow-ups due today
Sample dashboardLast 30 daysNew leadNew leads
148
18%vs. last 30 daysQuotes sent
61
12%vs. last 30 daysWin rate
34%
4 ptsvs. last 30 daysAvg. first reply
41s
92%vs. last 30 daysPipeline value$412,600+$48.1k this month
Open dealsWon
$118k open
Jul 21Aug 4Aug 18Sep 1Sep 15Sep 29Oct 13
Where leads come from148 leads
Website quote form42%
Google Ads26%
Referrals17%
Instagram10%
Phone calls5%
Recent leadsView all
LeadSourceValueStageLast touch
MVMarisol VegaBackyard pool + spaGoogle Ads$68,400Negotiating2m ago
JPJonah PierceSpa installWebsite form$11,750New18m ago
PRPriya RamanTravertine pool deckReferral$22,900Quoted1h ago
TOTrent OkaforPool resurfacingInstagram$14,200Quoted3h ago
CBCallie BrooksFull backyard remodelWebsite form$96,000WonYesterday
ActivityLive
Marisol Vega viewed quote Q-1043 for the 3rd time2m
Auto-reply texted Jonah Pierce in 41 seconds18m
Dana logged a 14 min call with Priya Raman1h
Callie Brooks signed the contract · $96,0001d
Review request sent to the Nguyen family1d
CRM — catches every lead and follows up automatically.
FTK
Fieldnote · ProductRoadmap: next 12 months
TKANMRJSLCQuartersMonthsList
Share with board 3 shipped 5 in progress10 plannedNorth star: GA launch with paying crews by May
Workstream
Q3 2026Q4 2026Q1 2027Q2 2027JulAugSepOctNovDecJanFebMarAprMayJun
Milestones
Public betaSeries A data roomGA launch
PlatformCore + securityTK
Auth + roles
Tenant data model80%
Public API v1
SOC 2 Type I
Mobile appiOS + AndroidAN
Offline sync
iOS beta55%
Android launch
Push reminders
PaymentsInvoices + checkoutMR
Invoices70%
Card + ACH payouts
Subscriptions
Tap to pay
Data & AIReporting + smartsJS
Owner dashboard
Smart scheduling
Revenue forecasts
TeamHiring + processLC
Hire senior engineer60%
Hire mobile dev
QA contractor
Fractional CTO — leads the bigger product builds.
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