Latest · Marketing
Google Business Profile Optimization — A Local SEO Guide
Your Google Business Profile is often the first thing local customers see. Here's how to set it up properly and keep it working, in plain English.
Read the articleThe 602 Group blog
Plain-English guides on custom websites, what things really cost, getting found on Google, CRMs and startup tech, written by the people who build them.
Latest · Marketing
Your Google Business Profile is often the first thing local customers see. Here's how to set it up properly and keep it working, in plain English.
Read the articleStartups
A plain-English guide for founders on what a fractional CTO costs, what they actually do, and how to tell whether you need one yet.
CRM
Spreadsheets are a fine CRM until they quietly start costing you deals. Here's how to tell when it's time to switch, and whether to buy a CRM or build one.
Websites
What Phoenix-area businesses actually pay for a website in 2026, from freelancers to Valley agencies, and the questions to ask before you sign.
Websites
Roofers, window cleaners and other home service pros don't need a fancy website. They need one that turns local searches into phone calls. Here's the checklist.
Pricing
Landing pages cost anywhere from $0 to $10,000+. Here's what each price buys you, and the short checklist that decides whether the page brings in leads.
Websites
Builders are cheap to start and expensive to keep. Here's an honest, numbers-first comparison of renting a Wix or Squarespace site versus owning a custom one.
Pricing
A plain-English breakdown of what small business websites actually cost in 2026, from $149 landing pages to five-figure custom builds, and what you keep paying after launch.
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