← All work

  • Real estate
  • SEO
  • Lead gen

Minnesota Lake Homes

A statewide lakefront real estate platform that matches buyers and sellers with local lake specialists — with an SEO engine built to rank lake by lake.

Minnesota Lake Homes website: a dusk lake-scene homepage with a specialist search bar and lake tiles.

The challenge

Lakefront buyers don’t search like everyone else — they search by lake. A generic real estate site buries that, and generic listing portals don’t rank for it.

The goal: one statewide home for lakefront property that’s easy to browse lake by lake, captures serious buyers and sellers, and earns search traffic on its own.

What we built

A custom platform organized around lakes, towns, counties and regions, with lake pages, specialist matching and lead capture built in from day one.

An SEO engine that gives every lake its own fast, well-structured page, so the site can rank lake by lake instead of competing on one generic keyword.

Key features.

Lake-by-lake search

Browse and search by lake, town or county — the way lakefront buyers actually look.

Specialist matching

Buyers and sellers say where on the water they’re looking and get matched with a local lake specialist.

Lead routing

Inquiries captured on every page and routed to agents, with an agent portal and an admin CRM behind it.

SEO engine

Structured, fast lake pages built to rank for the lakes people search for.

Stack

  • Node.js
  • Express
  • PostgreSQL
  • Stripe
  • Resend
  • Cloudinary
  • Sentry

Results

  • 53 launch lakes and 33 towns across 28 counties, each with its own fast, search-ready page.
  • 10+ page types — lake, town, county, region, fishing, lake comparisons and market reports — generated from one data set.
  • Leads routed straight to local lake specialists, with an agent portal and admin CRM built in.
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